Press Releases

Budapest, December 2, 2015 10:00

Telecommunication trends have not changes since last year. Smart 4G phones and tablets are the favorite choice of shoppers this Christmas, too.

Based on the consumption intensity seen in the past one month, we can expect an even stronger willingness on behalf of consumers to make purchases than last year. Shops are getting increasingly crowded day by day, and more and more people visit web-shops, too, to make their purchases comfortably from their homes. Research shows that about a quarter of all online purchases made during the year are made in November-December. Based on Telekom’s experience last year, the sales turnover of the month preceding Christmas is more than double of that of an average month. Orders placed online show an even steeper increase, as they triple in the holiday season, and willingness to make a purchase also triples in the last week, compared to the rest of the years.

Telekom expects 4G smart phones of all price categories to continue to be the absolute favorite gift choice, closely followed by tablets and smart TV sets.

Telekom’s portfolio, by now, includes 44 4G smart phones and more than 10 tablets, most of them representing the lower-middle price category. The company sped up the development of its 4G network in 2015, thereby getting close to an outdoor residential coverage of 96%, as a result of which 4G offers have already become an attractive option for the majority of the country’s population.

The Magenta1 proposition, available from Telekom since the end of summer, includes most of the services provided by the company: mobile, TV, internet and phone calls, which may come handy for all members of the families, whether they wish to indulge in a chat, browse the net, watch TV or movies.

Several popular devices available along with the Magenta 1 package will be on sale during the Christmas season, like the new Apple iPad Pro or iPhone 6S 16GB, which has been available since October, but still remains one of the favorites, the two of which can now be bought as much as HUF 40 000 cheaper. Some TV sets, similarly to the above mobile devices, will be sold at great discount: by buying a Sony KDL50W755/s TV, a Sony Xperia m4 Aqua smart phone along with a Sony Bluetooth speaker or a Samsung UE40J6300/S TV with a Samsung Galaxy Core Prime smart phone, you can save HUF 40 000.

You can read more about the Christmas discounts on the www.telekom.hu website.