Press Releases

Budapest, March 21, 2013 10:30

Two thirds of smartphone owners state that applications constitute an organic part of their smartphones. They should really know, as at least one application is running on their smartphones, that the majority of them consider to make their everyday lives easier – according to the most recent representative research carried out by Magyar Telekom among smartphone and internet users.

Smartphone owners in general consider applications an organic part of their smartphones, the capabilities of which can only be used and be personalized with those. The number of users rejecting software options is limited.

As partially known already from earlier researches, 38% of Hungarian internet users aged 14-69 have smartphones, equaling about 1.7 million people. 80% of them also use smartphones to access the internet. The current research underlines that 80% of Hungarian internet users realize that smartphones are differentiated from traditional phones by running an operation system, and 70% are (also) right about seeing the difference in the availability of applications. Nine out of ten smartphone owners have at least one application running on their phones and almost all of them already used these apps. This latter means that whenever an app is downloaded to the phone, the users checks and uses it.

1.3 million users state that they already downloaded applications, on average 16 – the most popular apps are music players, followed by calendars, email and community apps, and naturally games. Top ten apps include weather, photo and video recorder and player, as well as map and navigation apps.The research outlines that smartphone owners mostly look up information about applications in the AppStore or on the internet – however many inquire with friends and acquaintances. Women and those aged 14-18 are less active in checking individual applications.

Majority of those paying for applications only purchased 1-2 apps, 25% of them bought 3-5 apps and 6% of them purchased more than 10 apps. iPhone owners are clearly on top of the statistics, men and those with higher education background, as well as the more affluent are somewhat more active in this domain. Smartphone owners using apps on their phones clearly found prefer payment methods where against paying a smaller amount the given app can be tested and further payment is only needed for further functions.

Mobile phone applications are also ever more popular among small and medium entrepreneurs: shop owners, those working in catering trade and real estate agencies start to realize possibilities inherent in this new communication channel. In business life namely applications enable extremely user-focused communication, hence increasing the commitment of customers and clients and boosting sales of products and services. The online, cloud-based AppKreátor mobile app generator and operator software offered by Magyar Telekom enable a full-fledged solution for micro, small and medium enterprises to create their own applications ( www.appkreator.hu).