Press Releases

Budapest, December 3, 2012 11:30

Magyar Telekom expects smartphone sales to double, online sales to grow in importance and a peek period in TV set sales in the coming weeks.

One of the most popular Christmas gifts this year may be smartphones again, but tablets are also expected to be very much in demand in the weeks preceding Christmas. Telekom expects smartphone sales to double, while in the last days before Christmas it may increase four to five times of normal daily sales. In case of TV sets one third of the annual sales is achieved in this period. The company’s new application called „Experience Space” assists buyers to orienteer themselves among offers.
„Based on earlier years’ experiences we expect Christmas sales to more than double versus the previous weeks at Telekom, while from the last weekend before Christmas it may be as high as four-five times the average” said Attila Keszég, chief officer for sales and services of Magyar Telekom. „It can already be stated now that the major hit of the coming days will be the feature rich smartphone”.
The company’s smartphone sales figures reveal that in terms of 3G operation system Android is most popular, while iPhone terminals – and their iOS system – also continue to be very successful: the latest iPhone 5 type is very much in demand. The devices with new Windows 8 operation system are very popular too.
Sales figures also show that beside smartphones very many are looking for tablets: the tablet top list is led by Samsung Galaxy Tab2 and Sony Xperia Tablet S.
Purchasing behavior patterns are clearly changing, as online shopping becomes increasingly popular beside traditional channels. In the peeking pre-Christmas season about one third of shopping acts takes place on sites www.t-home.hu and www.t-mobile.hu. Ever more people realize the advantages of comfortably browsing the online assortment from home, where they can occasionally receive even more favorable individual offers (in case of most products a discount of 10%) and free home delivery. An interesting tendency: ever more people choose the colored terminals.
In case of TV sets – also available in Telekom’s product assortment beside smartphones – about one third of the annual sales is realized in the pre-Christmas period. Interest is expected to be grown further as the company came up with an outstanding offer for Gold and Platinum level subscribers to buy sets with 0 HUF down payment and 24 month interest free installment scheme.
The purchase decision before Christmas is made largely easier as Magyar Telekom – uniquely in the market - offers its telecommunication services along with the full range of digital entertainment: consequently customers can equip their homes or present their loved ones with even 4 terminals – LED TV, smartphone, tablet, smart camera or PlayStation.
The company developed a special application making the choice easier: by downloading the „Experience Space” application on iOS or Android smartphones, one can view the sets indicated with an icon in Telekom’s promotional leaflet in 3D. In addition, using the code received when downloading the application, upon registration on the mini.samsung.hu site one can participate at a draw, where the lucky winner gets a valuable prize: a Mini Cooper car.
More details about the offers and the „Experience Space” application: www.t-home.hu and www.t-mobile.hu