Press Releases

Budapest, August 30, 2012 12:00

Magyar Telekom’s PraxisPlatform patient care system is about to launch a unique service on September 3, 2012 with the involvement of Alma Pharmacies. The free patient care programs intended to supplement the care given by specialists and pharmacists help those who lead a health conscious way of life as well as the chronically ill. Thanks to cooperation with Hungaropharma anyone interested can now join the PraxisPlatform not only through specialists and general practitioners, but also in the Alma Pharmacies.

The PraxisPlatform service developed by Magyar Telekom and its professional partner, Praxis Platform Kft. is a patient information system built on automated communication designed to enable the practitioner and the pharmacist to share with the patient information related to the illness and its treatment for which there is no time during the consulting hours or visits to the pharmacy, in an easy to understand manner and through a channel convenient for the patient. In addition to the web site of PraxisPlatform, the patient receives such information by e-mail or telephone, in a customized manner and at the time specified by the patient. The system is fully interactive, and patients can contact their practitioner or pharmacist through the PraxisPlatform at any time. In addition, they are also able to record physiological data related to their illness, which their practitioner or pharmacist can continuously monitor from a distance.

Building on its telecommunications and systems integration experiences Magyar Telekom has been engaged for years in developing e-health services which can contribute solutions in the areas of health promotion and prevention or even through making the operation of health care institutions more efficient. “We started to develop the PraxisPlatform system in 2010 with the support of the medical and development expertise of Praxis Platform Kft. Our service became available for patients and doctors in the autumn of 2011. Seeing the success of the system, we decided this year, jointly with the Alma Pharmacies, to launch our first program supporting care by pharmacists. In this way not only patients of the doctors who have joined the PraxisPlatform system, but everyone can sign in for the programs educating patients,” declared Gábor Pukler, Magyar Telekom’s innovation and business development director.

Since its launch last autumn PraxisPlatform has been extending help in recovery to over 25,000 patients in the framework of health education programs. The system facilitates the work of 3400 doctors in treating patients suffering from chronic illness. The aim of the service is to supplement the treatment prescribed by doctors and the care given by pharmacists and so contribute to more efficient recovery.

“Today an increasing number of people either fail to comply with or to complete the therapy prescribed for them. The primary reason is lack of information, as there is less and less time for doctors or pharmacists to answer all the questions of their patients. Interrupted or inappropriately applied therapy is often even worse than not having started it at all,” said Dr. Márk Péter Molnár, the managing director of Praxis Platform Kft.

Increasingly emphasis is being placed on patient care in pharmacies too. “Many people fail to take advantage of pharmacist care in Hungary, as mostly we only drop in to the pharmacy to collect our prescription drugs and leave right away,” said Dr. Antal Feller, owner of Alma Pharmacies, chief executive officer of Hungaropharma Zrt. “For this reason patients can sign in for our PraxisPlatform patient care programs at any Alma Pharmacy for more efficient treatment, supplementing pharmacist care. Our aim is to enhance the health consciousness of our customers and to introduce in the market a premium service, which has the ability to serve large numbers and extend real help in recovery.”

The four programs of patient care and one health promotion program to be launched in September will be available to anyone free of charge.