Press Releases
The Telekom sustainability and hello tomorrow! awards were distributed
Budapest, September 27, 2011 14:30
The joint hello tomorrow! press award of Magyar Telekom and the Sustainability Media Club, established by the company in January - together with 1 million HUF - was given to Zsófia Nagy, RTL News's reporter in Miskolc and Debrecen for her six minute report film entitled: Nature's embrace. The award was distributed this weekend at the fourth Sustainability Day, organized by Telekom and Kultúrpart at Millenáris Park. Besides the press award the winners of the sustainability creative awards were also announced at the Sustainability Day.
The increase of awareness on sustainability is not only the task of individuals
but of companies and the media as well. In order to popularize sustainability
Telekom invited the most important representatives of the Hungarian media to
establish the Sustainability Media Club and together they also established the
hello tomorrow! press award in June this year.
Journalists were invited
to submit applications regarding sustainable consumption, equal opportunities,
poverty, volunteering and climate change. The applicants could nominate articles
published in the printed and online press, in blogs or in TV-radio programmes
between September 1, 2010 and August 1, 2011.
The panel of the
Sustainability Media Club members (RTL Klub, TV2, Sanoma, Class FM, CEMP group
(Index), Origo, Metropol, Axel Springer, Est Média, Magyar Telekom) evaluated 30
applications submitted by 46 journalists and awarded the first prize - and 1
million HUF - to Zsófia Nagy's short documentary entitled "Nature's embrace".
The story of young people moving from town to village was first published in the
form of a newspaper article then the applicant transformed the article into a
documentary film - that was already broadcasted in many regional TV channels.
The organizers also involved creative young people in the program.
Music, films or other pieces of creative work were invited to Sustainability Day
4 that deal with the topics discussed at the event - poverty, water, responsible
communication.
The winners of the different Sustainability Day 4 categories
were as follows:
Music: Lajos Nagy - Your future
Film: ELTE EKSZ - If
the selective garbage could talk
Creative: Lívia Varga - Did you know
that?
Audience award: Márta Bende - fountain
While last year almost
1200 people attended the Sustainability Day this year attracted 1700 visitors
who got closer to understand sustainability. The program included professional
lectures, visitors could test drive alternative vehicles, taste fair trade
coffee and tea, visit creative objects prepared from garbage, participate a
flashmob and visit the applications for the Sustainability Day 4 awards.
The professional lectures were built on the three pillars of
sustainability - society, economy, environment protection - and this year
voluntary work was also included in the pillars as this year is the European
Voluntary Year. In the poverty section of the event the participants discussed
integration and recovery from poverty. In the water section dr. Sándor Fülöp,
parliamentary commissioner of future generations and dr. Árpád Juhász,
geologist, discussed the Danube strategy and the effect of climate change on
waters. The role of the hello holnap! Press Award was also discussed at the
communication section where the presenters drew the attention of the audience to
the tricks of advertisements and fake Hungarian products.
The
participants were invited to actively participate the discussions: the
contribution of experts and the audience to the discussion were made more
tangible by Momentán Theatre, the first Hungarian interactive improvisation
theatre company, that performed brief stage acts with the involvement of the
audience. Besides Momentán, the host of the day, Péter Novák also addressed the
audience many times and they were trying to find solutions together with all
experts and visitors for the problems raised at the event.
After the
professional events the hello holnap! Press Award and the Sustainability Day 4
awards were given out at an afterparty. After the distribution of the awards the
event was continued with concerts (Anselmo Crew and Brains).
You may
watch the award winning documentary here:
https://www.telekom.hu/tarsadalom_es_kornyezet/tarsadalom/hello_holnap_sajtodij
You may find the Sustainability Day 4 award winning pieces of work and
more detailed information on the event at
http://www.fenntarthatonap.hu/.
Sustainability
Day is part of the diverse sustainability efforts of the leading Hungarian
telecommunication service provider: Telekom launched its hello tomorrow!
initiative at the end of 2010 within the frame of which the company - besides
its own employees - reaches volunteers and suppliers, while actively
participates in the organization of relevant events.