Press Releases

Budapest, March 24, 2011 15:00

On March 26 the whole World will be on the watch out for the Earth Hour. Magyar Telekom has joined the international movement since 2008. In the evening, the company's large flashers, the lights in its T-Pont shops and office buildings will go off for an hour and, during the day, some environmentally friendly products will be available with a 50% discount. And, from 19.00 the same day, programs and concerts will be awaiting those interested at the Millenaris, in order to draw their attention to sustainability and climate protection.

In the spirit of its hello tomorrow! movement Magyar Telekom will join with its own programs the World's major voluntary campaign for the protection of the environment, the Earth Hour. On the occasion of the event to be organised at the Millenaris organisers encourage everybody to come by bicycle. Cyclists will be welcome with an apple and on-site mobile cycle stands will also be available, to thereby encourage even more people to cycle to the event.

Magyar Telekom finds it important that its customers and employees be aware of the significance of sustainable development and individual responsibility, which may have a serious impact on not only our own life but that of our children as well. Hungary's market leader info communication company is there to also contribute through its own means to solving environmental problems.
For just the same reason organisers will collect used telephones and batteries at the event and will show how such waste can be creatively used. Hot wine, fair trade teas and a flash mob with dance will be awaiting those who visit the event, which will start at 19.00 hrs. The winner of the competition at the 3rd Sustainability Day, the Tai Chi orchestra and the Heaven Street 7 ensemble will give a concert until half past 8 p.m, when all lights will be turned off. During the Earth Hour lighting will be provided by paper lanterns, hello tomorrow! fires, led lit balloons and cycle generators.

Also in the evening prizes will be handed over for hello tomorrow! pledges. Everybody has been welcome to upload their video or text pledges on the topic of sustainability to www.helloholnap.hu site. The company will award valuable prizes for the most inventive and best pledges.
Some environment friendly products will be available at half price at T-Points on this day, to enable our customers to live in a more environment conscious manner. The Earth Hour is a global initiative, which wants to draw attention to problems caused by the pollution of the environment and over consumption. Each year companies, institutions and private persons who join the event the world over turn off the lights and unplug their electronic equipment for an hour at 20.30 on the last Saturday of March.

Magyar Telekom was the first among Hungary's large companies to join in 2008 the international initiative of WWF, during which such landmark objects like the Eiffel Tower, the Golden Gate Bridge, the Coliseum and the Chain Bridge went dark for an hour. The campaign intends to draw people's attention to the dangers and harmful impacts of climatic change.

Climate protection constitutes one of the key elements of Magyar Telekom's sustainability strategy; therefore the topic is on the company's agenda for more than an hour. In the wake of investments related to climate protection the company's base stations increasingly feature free cooling procedures, hydrogen operated energy cells (PEM), heat pumps and hybrid cars have been added to its car park. In addition to all this the company covered over 10% of its overall energy consumption from renewing energy sources in 2010.

Further information on programs and the hello tomorrow! campaign is available on the www.helloholnap web site.