Press Releases

Budapest, September 30, 2009 12:30

The Kék Pont ('Blue Point') Drug Consulting Center and Drug Outpatient Treatment Foundation won the competition which Magyar Telekom invited for strategic partnership with non-governmental organizations. Following the decision of the Board of Trustees of the Magyar Telekom Contributes program, Kék Pont Foundation can implement a nationwide health promotion program and community website, a virtual cannabis outpatient clinic and a digital catching-up program in the next three years. The strategic partnership means HUF 10 million support granted annually for three years, which the winning applicant can use to implement the objectives of the program.
According to the decision made by the Board of Trustees, Magyar Telekom will invite again the competition for strategic partnership.

The application entitled 'Our Own Consciousness' submitted by Kék Pont Foundation in the health promotion and prevention category envisages a three-level complex preventive and health promotion plan focused on three target groups.

The winning program package comprises the further development of the Health School, an extra-school holistic health promotion program designed for secondary school students and its rollout in the country.
The Health School is actually a one-day alternative health day which promotes the basic values of consciousness, usefulness and moderation, with the goal to improve the adaptation skills and encourage the community activities of adolescents. As a supplement to this program Kék Pont also intends to launch a community website which will also present the best secondary school health promotion practices.
The other target group of the program is the population of problematic cannabis users, which is estimated at tens of thousands.
Through the implementation in Hungary of the virtual cannabis outpatient clinic known from international practice this population, which at present is reluctant to seek help in person in the healthcare system, could get a channel of information or assistance. The third target group of the program is the people most at risk covered by the 'Kontakt Café' harm reduction program of Kék Pont Foundation in Budapest's 8th district. It aims to give them digital skills to help close the digital information divide and promote their social reintegration.

The three-year program to be implemented on the decision of the Board of Trustees of Magyar Telekom can open a new era in the perception and treatment of the drug phenomenon. The strategic partnership with the civil organization will extend the corporate social role of Magyar Telekom and the entire competitive sphere to a new, crucial area from the point of view of the young generation.

Magyar Telekom has invited a competition in July 2009 for public benefit and priority public benefit non-governmental organizations (foundations and associations) with the goal of concluding a permanent donation agreement with the winning organizations in the framework of a three-year strategic partnership. The strategic partnership will secure a sound financial basis for implementation of the programs of the winning NGOs and can enhance Magyar Telekom's leading position in the fields of corporate citizenship and sustainability, as well as in supports to innovation, knowledge sharing and health.

The competition covered three fields:
1. Sustainability, in particular closing the digital gap and shaping the views of the future generation along the principles of sustainable development.
2. Knowledge sharing and education, initiatives that transmit everyday science, applied technologies and the latest innovative scientific discoveries to the public in a readily understandable way.
3. Health, in particular health protection and prevention programs.

A total of 47 entries have been submitted by the August 14, 2009 deadline, indicating both the success of the initiative and the high standard of the conditions. All entries received underwent a prequalification process, according to the competition's conditions. The 7 best entries were presented by the organizations to the Board of Trustees of the Magyar Telekom Contributes program.

The organization winning strategic partnership will have to prepare quarterly progress reports on program implementation (actions, participation, costs, communication activities) and submit annual itemized financial accounts transparently showing expenditure of the amount donated by Magyar Telekom.

According to the decision made by the Board of Trustees, Magyar Telekom will invite again the competition for strategic partnership. The three-year strategic partnership can be awarded to two more NGOs. The detailed conditions can be downloaded from October 2009 from the following website:
https://www.telekom.hu/tarsadalom_es_kornyezet/tarsadalom/hozzaad_program.

Magyar Telekom as Hungary's leading infocommunication service provider is committed to the principle of sustainable development, in particular corporate citizenship. In July 2009, Magyar Telekom was placed first on the regional CSR list, released by Braun & Partners Network, that ranks the 100 largest enterprises in Central and Eastern Europe on the basis of their corporate social responsibility performance.

About Magyar Telekom
Magyar Telekom is the principal provider of telecom services in Hungary. It provides a full range of telecommunications and infocommunications (ICT) services including fixed line and mobile telephony, data transmission and non-voice as well as IT and systems integration services. The business activities of Magyar Telekom are managed by two business units: Consumer services (the home-related services brand T-Home and the mobile communications brand T-Mobile); Business services (T-Systems brand). Magyar Telekom is the majority owner of Makedonski Telekom, the leading fixed line and mobile operator in Macedonia and it holds a majority stake in Crnogorski Telekom, the leading telecommunications operator in Montenegro. Magyar Telekom's majority shareholder (59.21%) is MagyarCom Holding GmbH, fully owned by Deutsche Telekom AG.
For further information visit www.telekom.hu.