Press Releases

Budapest, July 16, 2009 15:00

Magyar Telekom was placed first on the regional Top100 CSR list, released today by Braun & Partners Network, that ranks enterprises with the highest revenue in the Central and East European region on the basis of their corporate social responsibility performance. Among the 100 largest companies of the region, Magyar Telekom finished first with 79% CSR performance in the international competition.

Braun & Partners Network today released its ratings for four countries of the Central and East European region. They analyzed the highest revenue Bulgarian, Polish, Hungarian and Romanian companies using the CSR 24/7 research methodology which assesses CSR activities and communication performance. With its 79% performance Magyar Telekom finished first on both the Hungarian and the regional CSR list, ahead of such leading companies as OTP, MOL, Telekomunikacja Polska or E.On Hungaria.

Hungarian and Polish companies showed the best peformances in the regional CSR evaluation. The results testify to the primacy of Hungarian companies. The first four places on the Braun & Partners Network regional list were taken by Hungarian companies, 8 Hungarian companies were listed among the first 10, and 11 among the first 20 places.

Magyar Telekom's Chairman & CEO Christopher Mattheisen said, evaluating the international success: "It gives us particular pride that we finished first not only in domestic but also in international competition. I believe that we owe this magnificent result to the committed work done by the employee staff of our company in order to make our environment and society more livable and healthier. We have achieved outstanding results in the fields of promoting environmentally friendly infocommunications technologies, creating equal opportunities in the places of work, ensuring transparency, cooperating with the non-governmental organizations, responsible corporate governance and managing relations with our stakeholders. We are making these efforts in line with our business goals and with our sustainability and corporate citizenship strategy. As a real three-screen infocommunications company we pay special attention to giving our customers, employees and stakeholders updated and professionally sound information about our achievements on life's three key screens - TVs, mobile phones and computers."

Since as early as the 1990s Magyar Telekom and its subsidiaries have been addressing social and environmental problems as their key focus. As first among the Hungarian companies, Magyar Telekom dedicated a special organization unit already in 1996 to CSR activities, and right from the start has discussed these activities regularly in its annual reports. The company has been coordinating its environmental activities since 2002, and has had a sustainability strategy in place since 2005. We publish annual sustainability reports which are certified by an independent certification agency according to the principles of the Global Reporting Initiative (GRI). Our company was the first in Hungary to publish a GRI third generation report which earned A+ rating.

The recognition of the priorities of sustainability and the environment-society-economy relationship, and strengthening them with positive activities, are a long-term strategy focus for Magyar Telekom. In line with this, it is making every effort to integrate the corporate social responsibility approach in the corporate governance processes at every level. The Corporate Sustainability Department is responsible for the implementation and coordination of the sustainability strategy, and the Brand Management and Corporate Social Responsibility Department of the Group Communications Directorate for the CSR activities of Magyar Telekom. There is also a Group Sustainability Coordination Council in place, which has the mission of strengthening the sustainability approach. The Management Committee, the senior executive body of the Magyar Telekom Group, receives regular reports about the implementation of the sustainability and corporate social responsibility strategy targets.

Magyar Telekom
Magyar Telekom is the principal provider of telecom services in Hungary. Magyar Telekom provides a full range of telecommunications and ICT services including traditional fixed line and mobile telephony, data transmission, non-voice, SI/IT services. It provides services through its three business units: Consumer Services (T-Home brand for the home and T-Mobile for mobile communications), Business Services (T-Systems brand) and Alternative Businesses and Corporate Development (media and content services). Magyar Telekom is majority shareholder of Makedonski Telekom, Macedonia's biggest fixed and mobile operator and holds majority stake in Crnogorski Telekom, Montenegro's biggest telecom provider. The majority shareholder of Magyar Telekom (59.21%) is MagyarCom, owned exclusively by Deutsche Telekom AG. For more information visit www.telekom.hu.

Braun & Partners Network
Braun & Partners Network is the leading CSR and brand strategy consulting agency in Central Europe, providing strategic marketing communication services in the region to local and multinational clients. Through its specialized subsidiaries - operating in the fields of brand management, CSR, communication and publishing - Braun & Partners Network helps its clients develop, design and implement the relevant services. www.braunpartnersnw.com

CSR 24/7
CSR 24/7 is a CSR rating product developed by Braun & Partners to assess the CSR performance of companies based on publicly available information accessible to all stakeholders. Rating methodology is based on Accountability standards, GRI indicators, and triple bottom line principles and good practices.
The methodology examines seven domains: transparency and communication; corporate governance; stakeholder relations; environmental responsibility; economic responsibility; society; human resources. www.csr24-7.com