Press Releases

Budapest, December 21, 2007 12:00

Magyar Telekom has announced Grey Worldwide Hungary and Kirowski as winners of its Group-level tender for the selection of online creative and media agencies as a result of a multi-phase open procedure. In 2008 the T-Mobile, T-Com, T-Online, T-Systems and T-Kábel brands will implement their online advertising activities through the agencies selected at the tender.

On September 18, 2007 Magyar Telekom invited an open tender for the selection of agencies which can efficiently support the marketing communications of the Group’s brands in the online creative, online media and online communications strategy areas. Fourteen agencies have submitted their application at the multi-phase tender consisting of four rounds. The pre-qualified agencies were requested to elaborate their bids in two categories: strategic creative and strategic media planning.

On the basis of professional and commercial merit of the bids and the summary evaluation, Magyar Telekom’s expert jury announced the following agencies as winners of its online marketing communications tender:
Category I: (creative design + communications strategy): Grey Worldwide Hungary Kft., Kirowski Zrt.
Category II: (media planning and purchase + communications strategy): Kirowski Zrt.

In 2008 the Magyar Telekom Group will carry out the online marketing communications activities of the “T” brands (T-Mobile, T-Com, T-Online, T-Systems and T-Kábel) through the winning agencies.