Press Releases

Magyar Telekom, September 28, 2006 15:15

Mediaedge:cia Hungary Kft. has won the tender invited by the Magyar Telekom Group in June for the selection of a media agency for the entire group. From January 1, 2007 T-Com, T-Online, T-Mobile, T-Systems and T-Kábel will advertise in the off-line media through this company.

In June this year the Magyar Telekom Group invited a multi-step open tender for the purpose of selecting a media agency to act for the entire group. Of the 12 applicants finally 8 agencies submitted written proposals, then four made verbal presentations of their offer, and following negotiations with the best three agencies, the group selected the winner on the basis of professional and business criteria. From January 1, 2007 Mediaedge:cia Hungary Kft. will be responsible for all the off-line media design and purchase activities for the Magyar Telekom Group (T-Com, T-Online, T-Mobile, T-Systems and T-Kábel brands).

Communication director Bálint Nagy said: “When the tender was invited I set strict criteria for the communication organization: transparency, correctness, professional and calculable implementation, these were the key aspects that were to be enforced at this tender, perhaps the highest-value one of the Hungarian advertising market this year. I thought that this was the way to create the chance of selecting the most suitable one for us, the professionally most excellent agency. I feel from the feedback that we did jump the high obstacle. Today, I can only hope that we have taken the best decision possible also from a professional aspect when we trusted the several billion advertising budget to Mediaedge. After five years we bid farewell to Zenith, with satisfaction, good feelings and highly appreciating and thanking them for their work.”