Press Releases

Budapest, June 16, 2006 10:00

The Magyar Telekom Group has invited a tender for the selection of a Group-level media agency. In 2007 T-Com, T-Online, T-Mobile, T-Systems and T-Kábel will place advertisements through the agency selected at the tender. For years the Magyar Telekom Group has been one of the largest advertisers on the Hungarian advertising market.

The Magyar Telekom Group has invited a multi-round open tender for the selection of a Group-level media agency. A working group has been set up from the Group's professionals for the selection of a media agency with appropriate competences and references; the group will be assisted by an external independent media consulting firm.

In the first round the Group will invite media agencies for prequalification. The media agencies selected in the prequalification round will be invited to elaborate entries for the tender. The result of the tender is expected to be announced at the end of September. In 2007 the Magyar Telekom Group will place off-line advertisements of the T-brands (T-Com, T-Online, T-Mobile, T-Systems and T-Kábel) with the involvement of the winning media agency. For years the Magyar Telekom Group has been one of the largest advertisers on the Hungarian advertising market. Currently the Magyar Telekom Group's media purchases are managed by Zenith Optimedia.