Press Releases
Launching of Multipoint, Hungary's regular customer program with the widest range of outlets
Budapest, October 16, 2001
OTP Bank, MOL and Matáv are launching a joint regular customer program under the name Multipoint. The companies, market leaders in their fields, offer the widest points earning opportunities to their customers in the frame of the new program. Multipoint is a strategic alliance among the major, market leader companies of the country which is at present the regular customer program accepted in the greatest number of places.
By using the
Multipoint card the customers of the three companies now automatically
collect points on the sums they spend, assuming unchanged consumer
habits, so they can benefit from purchase of goods, refueling, or
making phone calls. The condition for earning points is that the
customers must pay with the Multipoint card at the places of
acceptance. The valuable points collected can be used for purchase of
products or services of any kind available at the MOL petrol stations,
and the points can also be exchanged for products in the Multipoint
gifts catalogue.
When applying for a Multipoint card, customers are simultaneously
provided with a point collecting card and an OTP bank card, which means
that besides earning points the customers enjoy all the benefits
offered to holders of OTP bank cards. In addition to the above the
customers do not have to change their purchasing habits to earn points.
They can make payment in full security with the Multipoint card, in the
same way as with a bank card, refuel the car or purchase goods at the
MOL petrol stations, or at Matáv Pont retail outlets, the points are
credited automatically on the same card, in the frame of one single
transaction. Matáv provides bonus points on the monthly phone bills
which are credited on the points account of the Multipoint card, in the
same way as the points accumulated through shopping.
In the frame of the Multipoint program customers have the option of
collecting points together with their family members, as more than one
Multipoint card can be assigned to an account. The points earned by the
Multipoint cards assigned to a particular account are added up, so the
users can collect the points required for the gifts sooner, which they
can retrieve by using any of the Multipoint cards attached to the bank
account.
Holders of the Multipoint card can make payments and acquire points by
using the Multipoint card at over 20,000 ATMs accepting
Eurocard/MasterCard and Maestro cards, in addition to that they have
access to over 6000 outlets recognized by OTP Bank, the MOL petrol
station network of close to 400 outlets, and over 20 Matáv points. The
services of Matáv are available in over 70 percent of the territory of
Hungary.
Those who apply for Multipoint cards between 17 October 2001 and 31
October 2002 do not have to pay the card fee for the first year, and
this year the card-holders also get 150 initial points.
Multipoint cards can be requested at 411 OTP branches, on the web site
of the program, (www.multipont.hu), in 20 Matáv Pont retail outlets,
and at the MOL petrol station network with close to 400 members.
For further information contact:
www.multipont.hu