Press News

Budapest, April 29, 2008

As one of the milestones in Hungarian telecommunications, T-Mobile’s customer base has reached 5 million, that is, almost every second person in Hungary has a T-Mobile subscription. The customers of the largest Hungarian mobile carrier can call half of the population with on-network tariffs.

Innovation, quality, a wide choice of tariff packages, a foreseeable loyalty program, solutions tailored to the needs of customers, a leading role in the introduction of mobile Internet technologies. Since 1994 these have been the major features of T-Mobile that has been market leader for 15 years and enjoys the trust of 5 million customers. In one year T-Mobile increased its customer base by 500,000, while in the earlier period of the Hungarian mobile market there was a year when the carrier added more than 900,000 new customers.

One of the reasons why T-Mobile could reach 5 million customers was that T-Mobile could achieve numerous major results in innovation that they consider particularly important to make services more complete. That is why they were among the first to provide packet-switched data transmission service (GPRS) and did their best to make the increasingly important Internet freely accessible in a reliable way, without any compromise. They were the first to enable T-Mobile customers to share their experience with others more simply through EDGE, 3G and HSDPA, i.e. increasingly fast Internet access. T-Mobile customers were the first in the world to be able to send multimedia messages with commercial MMS service.

In addition to these services T-Mobile offers a wide range of tariff packages and discounts. Additionally, from today the company’s customers can call 5 million subscribers with on-network calls, in many cases with particularly low per minute charges. So T-Mobile customers use their mobile phone without any hesitation, in a single year they generated more than 6 billion minutes of airtime, the equivalent of an almost one-minute call to every person in the world.

For T-Mobile the greatest value is its existing customers, that is why the company introduced the Connection Gold Card Program that offers various discounts. A call center available 24 hours a day reliably serves those who turn to them for help or advice. T-Mobile customers use this opportunity and call 1430 at least 3.5 times a year, making 16 million calls and in a single year talk to the operators for a total airtime equivalent of 20 years.