Press News

Budapest, April 14, 2008

Visitors to The Leipzig Phenomenon exhibition obtain a more comprehensive experience through the exhibition guide on mobile phone offered by the Kunsthalle (Műcsarnok) and its communication partner T-Mobile. The largest mobile carrier in Hungary wants to support appreciation of visual culture with innovative means through mobile phones, a device used by almost everybody.

The latest exhibition in the Kunsthalle, The Leipzig Phenomenon, open until May 18 presents the contemporary fine arts scene in Leipzig through about 80 works of 15 artists. In contrast to the general etiquette expected in museums, visitors to this exhibition should leave their mobile phones switched on. Visitors entering the exhibition room can dial 06 30 3030 260 to obtain further information in Hungarian or English about the works exhibited through the dedicated system developed by T-Mobile. Visitors can select the Virtual Exhibition Guide menu item in the menu system following the themes of the exhibition to obtain information (General Information, Memoir Section, Placebo Section, Zoom Section, Bad Painting Section). However the system offers even more. A Bluetooth connection can play a special mediator role to go beyond the static framework of the exhibition and offer a visual experience by sending a 3D interior picture or a given work of an artist to the display of the mobile phone. Even the 3-minute-plus video work of Tilo Baumgärtel entitled Megaphone shown in the Placebo Section can be played and “taken away” with appropriately enabled mobile phones.

The Exhibition Guide on mobile phone is accessible to all customers of Hungarian mobile carriers, the information number where the sections are presented can be called by any mobile subscriber in Hungary for the relevant tariffs of their package, and from foreign mobile phones with roaming tariffs. Reception of content via Bluetooth is free of charge.