Press News

Budapest, January 2, 2008

Magyar Telekom’s corporate business LoB T-Systems appoints Orsolya Györke as new Communication Director as of January 1, 2008.

Orsolya Györke (35) economist specialized in marketing has been working in the field of communication for almost 15 years. She started her professional career with Porsche Hungária where for nearly 10 years she was responsible for the image of the SEAT brand in Hungary. Then she worked in General Motors’ Central and Eastern European Regional Center where from 2003 she was responsible for elaboration of the Central and Eastern European communication strategy of the GM-Daewoo brand, then for introduction of the Chevrolet brand on the Eastern European market.

In January 2005 she joined Axelero Internet Hungary Ltd. as Communication Director. She was responsible for various projects, including management of communication of the Axelero-T-Online rebranding, positioning and introduction of the new brand on the Hungarian market. The active market building communication activity of the team she led contributed to a great extent to the growing use of broadband internet services in Hungary. She was involved in the introduction in Hungary of T-Home TV, a market leader IPTV service, publicized by the communication campaign “It’s starting…”.

In her new position as T-Systems’ Communication Director Orsolya Györke will be responsible for management of communication of the renewed Magyar Telekom LoB offering integrated telecommunications and IT solutions to business customers.