Press News

Debrecen, May 6, 2005

On May 6 the name of Matáv changed to Magyar Telekom and the lines of business adopted the international T-brands. As a result of the change of name and brand, the Matáv Pont shops (T-Pont) are also being remodeled to welcome the customers with a new look. The T-Pont shop in Debrecen opened to the public on Friday morning.

The official opening ceremony of the Debrecen T-Pont started at 10.00 a.m. on May 6, with Christopher Mattheisen, head of T-Com cutting the magenta ribbon which symbolizes the name and brand change. (Magenta is the decisive identity feature of the T-brands.)

"It is very important for us that the Hungarian population become aware as soon as possible, of the corporate renewal the rebranding involves. Although we could not personally attend all the T-Pont opening ceremonies, in the key regional centers like Debrecen we are underlining also with our personal presence one of the keystones of the new corporate philosophy, customer focus," Christopher Mattheisen stressed at the ceremony.

In the Debrecen T-Pont shop each of the three counters offers the services of T-Com, T-Mobile and T-Online alike. The internet corner customers were used to in the Matáv Pont shops has been eliminated because experience shows that people prefer to browse the net from their home. Instead, a seating arrangement has been put in for the greater convenience of the waiting customers. Three plasma screens acquaint customers with the services, presentations and advertisements of the group companies.

The customer service office moved from Bethlen street to the first floor of the Debrecen Plaza in 1999, and since December 2001 it has been occupying its present place on the ground floor. The shop, whose customer area covers 96 square meters, has 250-300 visitors daily. It is open on Saturday and Sunday which Debrecen shoppers found rather unusual at the start, the manager says. This has changed now, customers visit the shop not only on weekdays, but the weekend turnover is also rather sizeable. "People have not yet switched to doing business on the telephone, and even if they order a service on the phone, they will come into the shop to check whether their order is valid," said shop manager Erika Nagy Kabai, explaining the need to stay open during the weekend.