Press News

Budapest, August 25, 2005

The results of the rebranding campaign launched at Magyar Telekom member companies in early summer have surpassed expectations.

T-Com’s brand awareness was 64–65% at the end of July in comparison to the 66–67% envisaged in the preliminary plans for the end of the year. T-Systems performing basically B2B communication has reached good results too; the brand intended for the business segment has become well known for several thousand customers, while Axelero changing its very strong brand name to T-Online was still known to barely 30% of the respondents in July.