Press News

Budapest, November 27, 2003

The Night of the Ad Eaters show was organized this year for the third time. According to on-spot SMS votes a Matáv commercial titled "Winners of the how to reduce the company's telephone bill contest…" (Ritmus tariff package) won the first prize in the offline category. The commercial was made by the CREA agency.

Matáv won the public's prize at the Night of the Ad Eaters for the second time this year. Last year the honor went to the commercial on Directory Assistance titled "Mi a manó" (What on earth?!), while this year it was the Ritmus tariff package ad titled "A hogyan csökkentsük céges telefonköltségeinket verseny győztesei..." (Winners of the how to reduce the company’s telephone bill contest...".

The Night of the Ad Eaters was held for the first time in France. In 1984 nearly seventy thousand persons wanted to see the show which was organized in more and more places also in Europe. In 1993 12,000 devoted fans participated in the two-night event in Paris which was followed by tours in Poland, Greece, Canada and Australia. Now the festival of commercials is staged in nearly a hundred cities of five continents.