Press Releases
Rebranding and integrated "T" brand architecture in Macedonia
Budapest, April 17, 2008 12:30
The Magyar Telekom Group’s Macedonian subsidiary, MakTel (Makedonski Telekomunikacii) announced on April 16 at its press conference in Skopje the company’s rebranding and the introduction of the T-Home brand to Macedonia’s telecoms market. MakTel is the first company in the international corporate group to follow Deutsche Telekom in implementing the new integrated brand architecture, launched in Germany last year in May. As of May 1, 2008 the new company name will be Makedonski Telekom AD.
The “T” stands for competence, innovation and simplicity. Under the “T”
brand, the company will offer its customers the entire range of
telecommunications services, including the offers for the business
customers. T-Mobile, introduced to Macedonia in 2006, delivers services
to customers on the move; T-Home brings the world of communication and
entertainment into the customers’ homes.
“We have brought the
T-Home brand to the customers so as to enable them an access to the
latest world achievements in the sphere of modern telecommunications
services. The new brand identity shall mean a transparent and timely
reaction to all the customers’ desires and needs. The aim is to offer a
complete range of services according to the individual needs of the
customer; this means we will give a choice to our customer. Some
customers simply want a telephone line with an affordable price; others
are looking at a complete package meaning a combination of fixed line
flat rate, high speed Internet access and interactive television”,
stated MakTel’s CEO Nicolai Beckers, adding that T-Home shall be the
customers’ loyal partner, rendering everyday life simple, comfortable
and fun.
With the adoption of the new brand Macedonian
customers will be enabled to enjoy the privileges offered by the “T”
brand in over 50 countries all around the world and they will receive
wide range of best services such as one-stop shopping, increased
quality of broadband services, VoIP and IPTV introduction. The
rebranding process is planned to come to a conclusion in May 2008.
The
majority (51%) of shares of MakTel, the market leader in fixed line and
mobile telecommunications in Macedonia, has been owned by Magyar
Telekom since January 15, 2001.