Press Releases

Rebranding and integrated "T" brand architecture in Macedonia

Budapest, April 17, 2008 12:30

The Magyar Telekom Group’s Macedonian subsidiary, MakTel (Makedonski Telekomunikacii) announced on April 16 at its press conference in Skopje the company’s rebranding and the introduction of the T-Home brand to Macedonia’s telecoms market. MakTel is the first company in the international corporate group to follow Deutsche Telekom in implementing the new integrated brand architecture, launched in Germany last year in May. As of May 1, 2008 the new company name will be Makedonski Telekom AD.

The “T” stands for competence, innovation and simplicity. Under the “T” brand, the company will offer its customers the entire range of telecommunications services, including the offers for the business customers. T-Mobile, introduced to Macedonia in 2006, delivers services to customers on the move; T-Home brings the world of communication and entertainment into the customers’ homes.

“We have brought the T-Home brand to the customers so as to enable them an access to the latest world achievements in the sphere of modern telecommunications services. The new brand identity shall mean a transparent and timely reaction to all the customers’ desires and needs. The aim is to offer a complete range of services according to the individual needs of the customer; this means we will give a choice to our customer. Some customers simply want a telephone line with an affordable price; others are looking at a complete package meaning a combination of fixed line flat rate, high speed Internet access and interactive television”, stated MakTel’s CEO Nicolai Beckers, adding that T-Home shall be the customers’ loyal partner, rendering everyday life simple, comfortable and fun.

With the adoption of the new brand Macedonian customers will be enabled to enjoy the privileges offered by the “T” brand in over 50 countries all around the world and they will receive wide range of best services such as one-stop shopping, increased quality of broadband services, VoIP and IPTV introduction. The rebranding process is planned to come to a conclusion in May 2008.

The majority (51%) of shares of MakTel, the market leader in fixed line and mobile telecommunications in Macedonia, has been owned by Magyar Telekom since January 15, 2001.